Marketers expressing the future: Scenario planning for marketing action
Year of publication: |
2010
|
---|---|
Authors: | Pattinson, Hugh M. ; Sood, Suresh C. |
Published in: |
Futures : the journal of policy, planning and futures studies. - Amsterdam : Elsevier, ISSN 0016-3287, ZDB-ID 21386. - Vol. 42.2010, 4, p. 417-427
|
Saved in:
Saved in favorites
Similar items by person
-
Marketers expressing the future : scenario planning for marketing action
Pattinson, Hugh M., (2010)
-
Sood, Suresh C., (2012)
-
Sood, Suresh C., (2014)
- More ...