Marketing-accounting synergy: a discussion of its potential and evidence in e-business planning
Year of publication: |
2008
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Authors: | Phillips, Paul ; Halliday, Sue Vaux |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 7-8, p. 751-770
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