Marketing across Cultures (3rd edition)
Year of publication: |
2002
|
---|---|
Authors: | Jack, Gavin |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 19.2002, 1, p. 100-102
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | National cultures | International marketing | Globalization | Consumer behaviour | Marketing management | Marketing communications |
-
Crossâcultural advertising in Europe
Whitelock, Jeryl, (1998)
-
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B., (2016)
-
Globalization and reluctant buyers
Suh, Taewon, (2002)
- More ...
-
Goddesses of Consumerism: An Interpretivist Study of Young Female Consumers in Contemporary India
Bhogal, Anoop, (2011)
-
Jack, Gavin, (2009)
-
Editorial: Boundary work and identity construction in market exchanges
Ellis, Nick, (2010)
- More ...