Marketing and investment banking I: practical and theoretical challenges
Year of publication: |
1996
|
---|---|
Authors: | Turnbull, Peter W. ; Moustakatos, Theofanis |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 14.1996, 2, p. 26-37
|
Publisher: |
MCB UP Ltd |
Subject: | Banking | Financial services | Investment management | Marketing theory | Services marketing |
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