Marketing and technology : a strateg. coalignment
Year of publication: |
1987
|
---|---|
Authors: | Capon, Noel |
Other Persons: | Glazer, Rashi (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 3, p. 1-14
|
Subject: | Marketing | Technologie | Technology | Technischer Fortschritt | Technological change | Innovation |
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