Marketing as Service-Exchange:
Year of publication: |
2006
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Authors: | Lusch, Robert F. ; Vargo, Stephen L. ; Malter, Alan J. |
Published in: |
Organizational dynamics : a quarterly review of organizational behavior for professional managers. - New York, NY : Pergamon, Elsevier Science, ISSN 0090-2616, ZDB-ID 1930692. - Vol. 35.2006, 3, p. 264-278
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