Marketing auf konzerninternen Wissensmärkten : bedarfsflexible Umsetzung von Wissensmanagement
Marc Kuhn. Mit einem Geleitw. von Ralph Berndt
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Kuhn, Marc |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Robert Bosch GmbH | Wissenstransfer | Knowledge transfer | Interne Kommunikation | Internal communication | Marketing | Automobilzulieferindustrie | Automotive supplier industry | Theorie | Theory | Deutschland | Germany | Wissensmanagement | Knowledge management | Personalmarketing | HR marketing | Internes Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 356 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2003 |
| Notes: | Pb. : EUR 54.90 |
| ISBN: | 3-8244-7811-0 |
| Classification: | Informationsmanagement |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001769347