Marketing automation
Year of publication: |
April 2015
|
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Authors: | Heimbach, Irina ; Kostyra, Daniel ; Hinz, Oliver |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 57.2015, 2, p. 129-133
|
Subject: | Marketing automation | Customer relationship management | Personalization | Beziehungsmarketing | Relationship marketing | Automatisierung | Automation |
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