Marketing bank services to youth in China
Year of publication: |
2017
|
---|---|
Authors: | Chan, Kara ; Tsang, Lennon ; Chen, Jie |
Published in: |
Young Consumers. - Emerald Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 18.2017, 3, p. 278-289
|
Publisher: |
Emerald Publishing Limited |
Subject: | Qualitative methods | Service quality | Consumer perceptions | Marketing promotions | Financial services marketing | Brand reputation |
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