Marketing capability and the turnaround of financially distressed firms
Year of publication: |
2024
|
---|---|
Authors: | Bhattacharya, Abhi ; Johnson, Joseph ; Faramarzi, Ashkan ; Jindal, Niket ; Johnson, Ross W. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 1195-1215
|
Subject: | Artificial Intelligence | Financial distress | Marketing capability | Operations capability | R&D capability | Turnaround | Krisenmanagement | Crisis management | Insolvenz | Insolvency | Unternehmenssanierung | Business recovery | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Künstliche Intelligenz | Artificial intelligence | Marketing | Wettbewerbsvorteil | Competitive advantage |
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