Marketing challenges : cases and exercises
Christopher H. Lovelock ; Charles B. Weinberg
Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
---|---|
Publisher: |
New York [u.a.] : McGraw-Hill |
Published items: |
1 hits in USB Köln Online Catalogue BWL
|
Saved in:
Saved in favorites
Similar items by person
-
Marketing for public and nonprofit managers
Lovelock, Christopher H., (1984)
-
Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H., (1982)
-
The role of marketing in improving postal service effectiveness
Lovelock, Christopher H., (1983)
- More ...