Marketing champions : practical strategies for improving marketing's power, influence, and business impact
Roy A. Young, Allen M. Weiss and David W. Stewart
| Year of publication: |
2006
|
|---|---|
| Authors: | Young, Roy A. ; Weiss, Allen M. ; Stewart, David W. |
| Publisher: |
Hoboken, NJ : John Wiley a & Sons |
| Subject: | Marketingstrategie | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 270 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-74495-6 ; 978-0-471-74495-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004889417