Marketing channel relationships in China: A review and integration with an institution-based perspective
Year of publication: |
2013
|
---|---|
Authors: | Jia, Flora Fang ; Wang, Jeff Jianfeng |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 12, p. 2545-2551
|
Publisher: |
Elsevier |
Subject: | Institutional environment | Chinese markets | Guanxi | Trust | Marketing channel |
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