Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
Year of publication: |
January-March 2016
|
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Authors: | O'Connor, Huw ; Koslow, Scott ; Kilgour, Mark ; Sasser, Sheila L. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 147-155
|
Subject: | Werbung | Advertising | Dienstleistungsqualität | Service quality | Kreativität | Creativity | Werbewirtschaft | Advertising industry | Empirische Methode | Empirical method | Australien | Australia | Neuseeland | New Zealand |
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