Marketing communications for special events
Year of publication: |
2011
|
---|---|
Authors: | Hede, Anne‐Marie ; Kellett, Pamm |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 6, p. 987-1004
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing communications | Festivals | Advertising media | Consumers | Individual perception | Australia |
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