Marketing communications in a post-modern world
Year of publication: |
2015
|
---|---|
Authors: | Kitchen, Philip J. ; Proctor, Tony |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 36.2015, 5, p. 34-42
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Postmodernism | Marketing communications | Segmentation | Generation X, Y, Z | Environmental trends | Integrated communications | Market research | Macro/micro issues |
-
Marketing communications in a post-modern world
Kitchen, Philip J., (2015)
-
Retailing in 21st Century: Current and Future Trends, 2nd edition
Shekhar Singh, Ardhendu, (2012)
-
Delusions of grandeur? Marketing’s contribution to “meaningful” Western political consumption
Dermody, Janine, (2001)
- More ...
-
Marketing communications in a post-modern world
Kitchen, Philip J., (2015)
-
Celebrity ambassador/celebrity endorsement : takes a licking but keeps on ticking
Proctor, Tony, (2019)
-
Creative problem-solving techniques, paradigm shift and team performance
Proctor, Tony, (2020)
- More ...