Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Year of publication: |
1985
|
---|---|
Other Persons: | Houston, Michael J. (contributor) |
Institutions: | Winter Educators' Conference <1985, Phoenix, Ariz.> (contributor) ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. |
Subject: | Marketing | Kommunikation | Kongress | Phoenix <Ariz., 1985> | Werbung |
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