Marketing : connecting with customers
Gilbert D. Harrell, Gary L. Frazier
| Year of publication: |
c1999
|
|---|---|
| Authors: | Harrell, Gilbert D. ; Frazier, Gary L. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | getr. Zählung Ill., graph. Darst 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-02-350251-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000664219