Marketing corporate image : the company as your number one product
Year of publication: |
1999 ; 2. ed.
|
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Authors: | Gregory, James R. ; Wiechmann, Jack G. |
Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books, Contemp. Publ. Group |
Subject: | Corporate Identity | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Unternehmenskultur und Marketing von Rundfunk-Unternehmen
Saxer, Ulrich, (1989)
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Marketing competences and strategic flexibility in China
Wang, Yonggui, (2007)
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Kessell, Andreas, (2007)
- More ...
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Marketing corporate image : the company as your number one product
Gregory, James R., (1991)
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Leveraging the corporate brand
Gregory, James R., (1997)
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Branding across borders : a guide to global brand marketing
Gregory, James R., (2001)
- More ...