Marketing education and marketing personnel as research areas
Year of publication: |
1967
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Authors: | Smith, Wendell R. ; Cooke, Blaine ; Banks, Seymour |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 31.1967, 4, p. 69-61
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Subject: | Betriebswirtschaftliche Ausbildung | Betriebspersonal | Vereinigte Staaten |
Description of contents: |
Banks, Seymour: Commentary on ʺ Marketing education and marketing personnel as research areasʺ. S. 61-63
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Commentary on "Marketing education and mrketing personnel as research areas"
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