Marketing effectiveness and business performance in the financial services industry
Year of publication: |
2001
|
---|---|
Authors: | Appiah-Adu, Kwaku ; Fyall, Alan ; Singh, Satyendra |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 15.2001, 1, p. 18-34
|
Saved in:
Saved in favorites
Similar items by person
-
Marketing Culture and Customer Retention in the Tourism Industry
Appiah-Adu, Kwaku, (2000)
-
Marketing Culture and Customer Retention in the Tourism Industry
Appiah-Adu, Kwaku, (2000)
-
Culture, creativity, and advertising
Singh, Satyendra, (2008)
- More ...