Marketing-Erfolg trainieren : case collection der DMV
Deutsche Marketing-Vereinigung. Projektleitung und Red.: Christian Krämer
| Year of publication: |
1994
|
|---|---|
| Other Persons: | Krämer, Christian (contributor) |
| Institutions: | Deutsche Marketing-Vereinigung (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 259 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-0869-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004204575