Marketing ethics: Is there more to it than the utilitarian approach?
Year of publication: |
1996
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Authors: | Nantel, Jacques ; Weeks, William A. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 5, p. 9-19
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