Marketing for managers
published for the Institute of Leadership & Management
| Year of publication: |
2017 ; Fifth edition
|
|---|---|
| Institutions: | Institute of Leadership and Management <London> (issuing body) |
| Publisher: |
Oxford, UK : Pergamon Flexible Learning |
| Subject: | Marketingmanagement | Marketing management | SWOT-Analyse | SWOT analysis |
| Extent: | x, 50 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | English |
| Notes: | First edition 1986 |
| ISBN: | 978-0-08-046974-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774480