Marketing for Muggles: The Harry Potter way to higher profits
Year of publication: |
2002
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 45.2002, 1, p. 6-14
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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