Marketing from the trenches : perspectives on the road ahead
Year of publication: |
2006
|
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Other Persons: | Papadopoulos, Nicolas G. (contributor) ; Veloutsou, Cleopatra (contributor) |
Institutions: | Athens Institute for Education and Research (contributor) |
Publisher: |
Athens |
Subject: | Marketing | Marketingmanagement | Marketing management | Markenartikel | Brand | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
Description of contents: | Table of Contents [gbv.de] |
Extent: | X, 381 S. graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 960-6672-06-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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