Marketing : Grundlagen & Praxis ; [inklusive online- & social media-marketing]
Gordon H. Eckardt; Marco Hardiman
| Year of publication: |
2011 ; 2. Aufl
|
|---|---|
| Authors: | Eckardt, Gordon H. ; Hardiman, Marco |
| Publisher: |
Göttingen : GHS |
| Subject: | Marketing | Marketingmanagement | Marketing management | Web 2.0-Technologien | Web 2.0 technologies | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | IX, 374, XI - XXII S. Ill., graph. Darst. |
|---|---|
| Series: | Göttinger Handelswissenschaftliche Schriften e.V. : GHS. - Göttingen : GHS, ZDB-ID 61443-9. - Vol. 76 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | German |
| Notes: | Literaturverz. S. XI - XXII |
| ISBN: | 3-925327-96-7 ; 978-3-925327-96-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313765