Marketing history from below: towards a paradigm shift in marketing historical research
Year of publication: |
2015
|
---|---|
Authors: | Schwarzkopf, Stefan |
Other Persons: | Prof. Stefan Schwarzkopf, Assoc. (ed.) |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 7.2015, 3, p. 295-309
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Narratives | Methodology | Consumer citizenship | History from below | Oral history | Prosumers |
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