Marketing in adversity
ed. by Michael J. Baker
| Year of publication: |
1976 ; 1. publ.
|
|---|---|
| Other Persons: | Baker, Michael John (ed.) |
| Publisher: |
London [u.a.] : Macmillan [u.a.] |
| Subject: | Absatz | Adverse Selektion | Adverse selection | Theorie | Theory | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 110 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 7 Aufsätze versch. Verf. |
| ISBN: | 0-333-19661-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000053056