Marketing in customer technology environments : prospective customers and magical worlds
Year of publication: |
2020
|
---|---|
Authors: | Sudharshan, Devanathan |
Publisher: |
Bingley, U.K. : Emerald Publishing Limited |
Subject: | Beziehungsmarketing | Relationship marketing | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (xiii, 256 Seiten) Illustrationen |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index. - Includes bibliographical references. - Print version record |
ISBN: | 978-1-83909-602-0 ; 978-1-83909-601-3 |
Other identifiers: | 10.1108/9781839096006 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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