Marketing in developing countries : Nigerian advertising in a global and technological economy

XII, 132 S.

Ill.

Routledge studies in international business and the world economy. - London [u.a.] : Routledge, ISSN 1359-7930, ZDB-ID 1394896-9. - Vol. 47

Includes bibliographical references and index

Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications

0811

ECONIS - Online Catalogue of the ZBW