Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Les Binet ; Peter Field
| Alternative title: | Repr. |
|---|---|
| Year of publication: |
2007
|
| Authors: | Binet, Les ; Field, Peter |
| Publisher: |
Henley-on-Thames : World Advertising Research Center |
| Subject: | Marketing | Fallstudiensammlung | Umsatzsteigerung | Marketingstrategie | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 128 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indes |
| ISBN: | 978-1-84116-198-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895488