Marketing innovative technology to institutional buyers in educational settings
Year of publication: |
1997
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Authors: | Lewin, Jeffrey E. ; Bello, Daniel C. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 12.1997, 1, p. 7-21
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