Marketing Management: A Simple Quiz to Help Your Company Master Marketing
Year of publication: |
1994
|
---|---|
Authors: | Kearney, Robert E. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 11.1994, 2, p. 55-57
|
Publisher: |
MCB UP Ltd |
Subject: | Competitiveness | Marketing | Marketing management | Organizations | Questionnaires | Top management |
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