Marketing management : a strategic, decision-making approach
Harper W. Boyd, Jr. ... [et al.]
| Year of publication: |
c2002 ; 4. ed.
|
|---|---|
| Other Persons: | Boyd, Harper W. (contributor) |
| Publisher: |
Boston, Mass. : McGraw-Hill |
| Subject: | Marketing | Marketingmanagement | Marketing management | Entscheidung | Decision | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 594 S graph. Darst 1 computer optical disc (4 3/4 in.) 26 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous ed.: c1998 |
| ISBN: | 0-07-247295-2 ; 0-07-231523-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001552043