Marketing management : a strategic decision-making approach
John W. Mullins ...
| Year of publication: |
2005 ; 5. ed., internat. ed.
|
|---|---|
| Other Persons: | Mullins, John W. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 520 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2002 |
| ISBN: | 0-07-111169-7 ; 0-07-286370-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004445088