Marketing management and administrative action
| Year of publication: |
1978 ; 4. ed
|
|---|---|
| Other Persons: | Britt, Steuart Henderson (contributor) ; Boyd, Harper W. (contributor) |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Marketing | Management |
| Extent: | XI, 466 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-007923-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004661034