Marketing Management für den Praktiker
Stephen Morse. Aus dem Engl. übertr. von Rudolf Hermstein
| Alternative title: | The practical approach to marketing managements <dt.> The Practical approach to marketing management <dt.> |
|---|---|
| Year of publication: |
1970
|
| Authors: | Morse, Stephen |
| Other Persons: | Hermstein, Rudolf (contributor) |
| Publisher: |
München : Hornung-Verl. |
| Subject: | Absatztechnik |
| Extent: | 311 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 305 - 308 |
| ISBN: | 3-87364-006-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000541795