Marketing management information systems
Year of publication: |
1977
|
---|---|
Authors: | King, William Richard |
Publisher: |
New York : Petrocelli, Charter |
Subject: | Informationssystem | Marktforschung | Absatz | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Management-Informationssystem | Management information system | Betriebliches Informationssystem | Business intelligence system | Marketingmanagement | Marketing management |
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