Marketing management information systems
William R. King
| Year of publication: |
1977 ; 1. print.
|
|---|---|
| Authors: | King, William Richard |
| Publisher: |
New York : Petrocelli/Charter |
| Subject: | Marketingmanagement | Informationssystem | Marketinginformationssystem |
| Extent: | X, 213 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-88405-394-6 ; 0-88405-444-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004582673