Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Gerald Zaltman and Lindsay Zaltman
Year of publication: |
2009
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Authors: | Nelson, Beebe |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 5, p. 597
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