Marketing mistakes and successes
Robert F. Hartley
| Year of publication: |
2004 ; 9. ed.
|
|---|---|
| Authors: | Hartley, Robert F. |
| Publisher: |
New York, NY [u.a.] : Hoboken, NJ |
| Subject: | Marketing | United States | Case studies | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 360 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-44638-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004492061