Marketing myopia
Theodore Levitt
| Year of publication: |
1978
|
|---|---|
| Authors: | Levitt, Theodore |
| Published in: |
Readings in basic marketing. - Homewood/Ill. [u.a.] : Irwin [u.a.], ISBN 0-256-02050-7. - 1978, p. 36-51
|
| Subject: | Absatz |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Modern marketing strategy. Cambridge, Mass. 1964 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002370430