Marketing myths that are killing business : the cure for death wish marketing
Kevin J. Clancy ; Robert S. Shulman
| Year of publication: |
1994
|
|---|---|
| Authors: | Clancy, Kevin J. ; Shulman, Robert S. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXV, 308 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-011124-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004182475