Marketing of high technology products and innovations
Jakki Mohr
| Year of publication: |
2001
|
|---|---|
| Authors: | Mohr, Jakki |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Spitzentechnologie | Industrie | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 414 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-013606-9 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004246493