Marketing Orientation in the Service of Incoming Tourism
Year of publication: |
1986
|
---|---|
Authors: | Greenley, Gordon E. ; Matcham, Alan S. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 20.1986, 7, p. 64-73
|
Publisher: |
MCB UP Ltd |
Subject: | Market orientation | Service industries | Tourism | UK |
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