Marketing Orientation in the Service of Incoming Tourism
Year of publication: |
1990
|
---|---|
Authors: | Greenley, Gordon E. ; Matcham, Alan S. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 8.1990, 2, p. 35-39
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Service industries | Tourism | United Kingdom |
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