Marketing orientation, practices, and performance of Sub-Saharan African firms : a review
Year of publication: |
2004
|
---|---|
Authors: | Okoroafo, Sam C. |
Published in: |
Journal of African business. - Binghamton, NY : International Business Press, ISSN 1522-8916, ZDB-ID 2267966-2. - Vol. 5.2004, 2, p. 163-172
|
Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Subsahara-Afrika | Sub-Saharan Africa | Zentralafrika | Central Africa |
-
State-business relations, investment climate reform and firm productivity in sub-Saharan Africa
Qureshi, Mahvash Saeed, (2013)
-
Daniel, Gori Olusina, (2018)
-
Foreign ownership and performance in Sub-Saharan African manufacturing and services
Foster-McGregor, Neil, (2015)
- More ...
-
Gammoh, Bashar S., (2019)
-
Hotels in China : a comparison of indigenous and subsidiaries strategies
Okoroafo, Sam C., (2010)
-
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S., (2011)
- More ...