Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy

A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed.

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Year of publication:	1995-12
Authors:	Basu, Kunal ; Chattopadhyay, Amitava

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Type of publication:	Article
Language:	English
Notes:	Basu, Kunal and Chattopadhyay, Amitava (1995) Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy. Canadian Journal of Administrative Sciences, 12 (4). pp. 300-313.
Other identifiers:	10.1111/j.1936-4490.1995.tb00092.x [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10011423863