Marketing planning for the pharmaceutical industry
John Lidstone in association with Janice MacLennan
| Year of publication: |
2002 ; 2. ed., repr.
|
|---|---|
| Authors: | Lidstone, John ; MacLennan, Janice |
| Publisher: |
Aldershot : Gower |
| Subject: | Marketing | Pharmazeutische Industrie |
| Extent: | XXI, 146 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-566-08112-1 |
| Classification: | Pharmazie, Pharmazeutika ; Produzierendes Gewerbe ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004782381